THE MARKETING PLAN: A HANDBOOK 2ND EDITION

Le Monde En Tique

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Ouvrage 9780131277007 : THE MARKETING PLAN: A HANDBOOK 2ND EDITION
Table of Contents
1. Introduction to Marketing Planning.
2. Inside a Marketing Plan.
3. Analyzing Your Current Situation.
4. Understanding Markets and Customers.
5. Determining Goals and Direction.
6. Planning Segmentation, Targeting, and Positioning.
7. Developing Marketing Strategies and Programs.
8. Budgeting, Forecasting, and Tracking Progress.
9. Controlling Plan Implementation.


Auteur : WOOD
Editeur : PRENTICE HALL
Nombre de pages : 254
Date de publication : 03 2004

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